“Beautiful Thailand” campaign launched

TAT confident that tourism sector will recover by March

“Beautiful Thailand” is the name of a new campaign just launched by the Tourism Authority of Thailand as it recovers after the floods. Initially it’s essentially a communications campaign, attempting to engage media around the globe to show how most of the country’s sights and attractions and travel infrastructure are continuing to work as before.
“The TAT is confident that from the year-end holiday period until March 2012, the second half of the high season, the tourism sector will have recovered. In the past, the Thai tourism sector has come back quickly when faced with similar situations. This clearly shows travellers’ preference for and loyalty to the Thailand brand,” said TAT Governor Suraphon Svetasreni.
TravelDailyAsia

x

Check Also

Thailand, tourism authority, TAT, 2019, marketing, secondary, destinations, millennials, women, marketing, food, Michelin

Thailand to boost secondary destinations in 2019

The Tourism Authority of Thailand reveals details about its new marketing Action Plan for next year.

Phuket, Thailand, boat, disaster, storm, tourists, rescue, death, Chinese, accident, safety

Over 50 tourists feared dead in Thai disaster

The death toll is likely to rise after a tourist boat sinks off the popular destination of Phuket.

Thailand, Hua Hin, minister, government, Phetchaburi, Riviera, tourism, marketing, travel, highway, cycle, bike, project, TAT, Prachuap Khiri Khan, Chumphon, Ranong

Thai Riviera to get stronger marketing push

The western sliver of Thailand south of Bangkok is about to undergo fast-track development.

Norwegian, Krabi, Bangkok, beach, Thailand, resort, city, holiday, Nordic, scandinavia, Copenhagen, Oslo, Stockholm, days, winter, week

Norwegian to fly to Krabi in Thailand

Flights this coming winter season will go direct to the Thai beach destination from Copenhagen, Stockholm and Oslo.

Thailand, tourism, travel, Pattaya, sex, seedy, reputation, image, family, children, luxury, romance, TAT, mart

Thailand tries to erase Pattaya’s seedy image

The Tourism Authority of Thailand is attempting to shift the focus towards romance, luxury and families.

Mayaa Bay, thailand, beach overtourism, tourism, travel, crowded, people, boats, coral, damage, environment, marine life, closed, fish

Thai beach from DiCaprio movie closes

The shores in Thailand made famous by The Beach are temporarily closed due to persistent overtourism.