“Buy Now!” style marketing criticised

Consumer body criticises travel company “sales”

The travel industry is misleading consumers with a deluge of “hurry now” style ads, a consumer body says. Research conducted by the UK association Which? shows that holiday deals with discounts if bought within a certain time period often do not offer consumers the best price. The research found that in 43% of the adverts it looked at, some of the holidays were available at the same or lower prices after the “sale” had ended.
Which? said it found examples of deals where prices were cut after the sale period had ended, making such practices misleading. Deals were often extended beyond the advertised deadlines, cutting prices after the “sale” had finished and repeating the “sales” that encouraged people to “hurry” one more time.
One example was an ad for a cruise at a significant saving if consumers booked before April 17. But the same saving was still available on April 26, nine days later.
TTG Digital
[pictured: Filitheyo island beach]


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