“Seashow” to boost profile of African destinations

Hundreds of buyers prepare to meet 20 exhibitors from Africa

For the fourth time, the popular Nordic “Seashow” takes place next month with around 20 exhibitors from Africa. Between 220 and 260 interested buyers, mainly tour operators, incentive organisers, travel agents and travel media, are anticipated for the four Spotlight on Africa & Indian Ocean Islands events in Denmark, Norway, Sweden and Finland. Once again the workshops will be held aboard big ships while in port, while in the evenings the exhibitors will sail on to the next port and a new workshop in a new country. This has given the name of the whole event “seashow” rather than “roadshow”.
As in all European countries, foreign trips dropped in 2011 because of financial problems, but the Nordic countries represent an important market for Africa, where nearly 100,000 Nordic visitors annually visit South Africa, for example.
Lasting about four hours from 10.00, the events will be held on Tuesday 15 November in Copenhagen on DFDS Crown of Scandinavia, on Wednesday 16 November in Oslo on the same vessel, on Thursday 17 November in Stockholm at the Folkets hus and on Friday 18 November in Helsinki on M/S Silja Serenade. Countries participating: South Africa, Zanzibar, Zambia, Kenya, Botswana, Namibia, Malawi, Zimbabwe, Seychelles, Mauritius, Tanzania, Rwanda, Uganda.
[pictured: South Africa; photo courtesy South African Tourism]