100 seminars for MICE people at IMEX

Sessions will tackle key issues in meetings industry

At the tenth IMEX taking place on May 22-24 at Messe Frankfurt, there will be more than 100 different seminars, workshops and learning opportunities. Topics will iinclude marketing communication, apps, health, sustainability and social media, plus a new “visionary events” series. Speakers will talk about, for example, “Social Media in the Meetings Industry – what exactly do we need it for?”, “Using sport and tourism to push your brand”, “The business case for implementing sustainability” and “Political intelligence – How to use positive organizational politics to get results”.
According to the event’s organisers, there is strong interest in IMEX from buyers across Europe and the emerging economies of Brazil, China and India. Exhibitor numbers are set to match or exceed 2011.
World Tourism Directory
[pictured: DB train; courtesy IMEX]

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