150 million outbound from China and India by 2020

Worldwide travel industry growth to be pushed by China and India

By 2020, China and India will be the source of more than 150 million outbound tourists. To fully realise this huge opportunity, the travel trade has to learn how to effectively target these markets. This was the key message of a workshop held during the PATA Travel Mart 2011, open in New Delhi this week.
The markets are already growing fast, shown by the number of Indian (+12.9%) and Chinese (+18.1%) visitors to destinations in the Asia-Pacific region in H1 2011. This was far greater than the overall 5% increase in arrivals to the region in the same period. China’s outbound market to South Asia grew by 58% and to Southeast Asia by 44.2%. Indian arrivals to neighbouring nations in South Asia increased 47.5%.
Business and leisure travellers from India and China exude affluence and confidence. The online sector is a strong driving force behind this rise. But India and China should not be considered as homogenous markets. Each individual state or province has a GDP equivalent to entire countries.
More than 1,200 attendees are joining the three-day PATA Travel Mart 2011, September 6-9, organised by the Pacific Asia Travel Association and hosted by India’s Ministry of Tourism. The amount of floor space booked, the number of buyer organisations and the number of seller delegates attending are the biggest since 2008.
[pictured: PATA 2011 registration opens; courtesy PATA]