A social media strategy for travel brands

Tips for monitoring and responding to social media activity

Ally Dombey, director and co-founder at Revenue By Design, a small chain and independent hotel consultancy service, lists 19 tips for a social media strategy in the travel industry. A survey of 600 hoteliers with a variety of international backgrounds found that 65% of the respondents will invest less than $5,000 in social media in 2011. However, an effective strategy for best practice in developing social media programs could involve the following tips, among others.
Create a committed team to channel the expertise needed to respond to questions. Nominate an internal “fan” – someone to champion the brand and create enthusiasm in the team. Establish a daily social media routine. Ensure your brand has the right messaging on social media, though that doesn’t have to mean something hip and funky. And use reputation reporting tools, such as VisibilityGain, to listen to what is being said about your brand.
Tnooz
[screenshot courtesy Facebook]

x

Check Also

Finnair, flight, drunk, pilot, Helsinki, work, BAC, blood, promille

Finnair confirms case of drunk pilot

A pilot who turned up for work very intoxicated last week was ready to fly from Helsinki to Rome.

The Radisson Collection Hotel, Strand Stockholm, Radisson, hotel, luxury, Stockholm, stay, suite, restaurant, bar, cocktails, memorable, design, furniture, refresh, refurbish, Wingårdhs

Strand is now a Radisson Collection hotel

A “completely renewed” Strand includes a restaurant, bar and top-floor Tower Suite with personal roof terrace.

(DK) RTS Scandinavia is looking for an assistant to our Contracting Department in Copenhagen

Webport Ltd. T/A RTS Scandinavia is an Incoming Tour Operator, handling groups from Asia into ...

Scandic, new, hotel, Nyhavna, Trondheim, Bane NOR Eiendom, Utstillingsplassen Eiendom, redevelopment, urban, MICE, conferences, rooms, port, harbour

Scandic foregrounds MICE at new Trondheim hotel

The large new conference hotel will be in an area earmarked for waterside urban redevelopment in the city.

Boeing, delivery, 737, delays, aircraft, manufacture, factoory, Seattle, resign, leave, head, chief, boss, Eric Lindblad, Scott Campbell

Boeing exec to leave amid delivery delays

The aircraft manufacturer is struggling with its biggest backlog of commercial aircraft orders for years.

Cobalt, Cyprus, airline, Greece, Athens, Larnaca, Copenhagen, Travelport, flights, technology, GDS, travel agent

Travelport forges deal with Cyprus-based Cobalt

The tech company says that travel agents in Europe and the Middle East will benefit from easier bookings.