A social media strategy for travel brands

Tips for monitoring and responding to social media activity

Ally Dombey, director and co-founder at Revenue By Design, a small chain and independent hotel consultancy service, lists 19 tips for a social media strategy in the travel industry. A survey of 600 hoteliers with a variety of international backgrounds found that 65% of the respondents will invest less than $5,000 in social media in 2011. However, an effective strategy for best practice in developing social media programs could involve the following tips, among others.
Create a committed team to channel the expertise needed to respond to questions. Nominate an internal “fan” – someone to champion the brand and create enthusiasm in the team. Establish a daily social media routine. Ensure your brand has the right messaging on social media, though that doesn’t have to mean something hip and funky. And use reputation reporting tools, such as VisibilityGain, to listen to what is being said about your brand.
[screenshot courtesy Facebook]


Check Also

Finnai, CEO, executive, resign, Pekka Vauramo, oneworld

Finnair CEO resigns

Chief executive officer Pekka Vauramo leaves the airline to join a Finnish machinery company.

Cuba, Mexico, crash, accident, airline, air, plane, Cubana, Damojh, Havana, safety

Poor safety record alleged in Cuba air disaster

The same aircraft had already been banned from Guyanese airspace when suitcases were found in the toilets.

Ryanair, profit, forecast, 2018, 2019, outlook, Brexit, O'Leary, full year, unit costs, oil, fuel, staff, capacity, airlines, EU

Ryanair full-year profits up 10% despite scandal

The airline comments on overcapacity in Europe and the impact of both Brexit and higher costs.

airbnb, Denmark, tax, declare, homeowners, property, government, cap, limit, price, average, flat, house, users

Denmark cracks down on Airbnb tax evasion

In a world first, Airbnb will report property owners’ incomes directly to the Danish authorities.

Jet Airways, Modi, Europe, Mumbai, Manchester, UK, India, flights, routes, Heathrow, London, Delhi, connections, Asia

Jet Airways to link Mumbai and Manchester

It will be the first time the Indian and UK cities are connected with a direct service.

Europcar, Goldcar, merger, buy, acquire, loss, quarter, car hire, business, revenue

Europcar’s quarterly losses grow much wider

Europe’s largest car rental business posted a first-quarter loss of €21 million, but management says it's in line with expectations.