A transatlantic, low-cost battle: Kjos interview

Norwegian boss Bjorn Kjos enjoys a “dogfight” with rivals
Norwegian boss Bjorn Kjos’s strategy for success is to keep a close eye on the bottom line and make the most of every aircraft – but he also relishes the odd “dogfight” with rivals, an interview in TTG Digital shows.
Even at the age of 69, Kjos clearly still has the appetite for a battle (he refers to his skirmishes with SAS as a “dogfight”), but he says he is happy to sit back and let others take control.
“We have very professional people running the operation, running the airline. I’m more or less a coach running on the sidelines applauding,” he says.
He is critical when it comes to the fate of his larger, more established, full-service legacy rivals.
“They have to actually redo their cost element – that’s essential for them to do. Remember they have been operating for a long time; they have been heavily loss making on the short-haul and they use the long-haul to subsidise the short-haul and they’re still doing it.
He adds: “We are profitable on the short-haul and we have a much larger network than these legacy carriers.”
As an ex-fighter pilot and the writer of a literary thriller, you might expect the boss of Norwegian to have a romantic view of flying.
After all, he’s currently pursuing one of the industry’s holy grails: long-haul and low cost – something that has been attempted with only limited success over the past 40 years.
But does Bjorn Kjos see himself as a visionary? Not quite. The full interview can be seen here.
TTG Digital


Check Also

Norway, tourism, economy

Travel brings billions to Norway’s economy

A new survey shows that foreigners flying to Norway with Norwegian, SAS and Widerøe are boosting the economy in a big way.

SAS, delays, flights, travel, SAS, Norwegian, Icelandair, Europe, airlines, biggest, longest, summer, July, Finnair, KLM

Flight delays skyrocket in Nordics and Europe

SAS is not the only airline struggling to keep to its timetables this summer, with Icelandair and Norwegian faring worse.

Norwegian, Brazil, cleared, low-cost, long-haul

Brazil clears Norwegian to operate flights

Flights to Brazil are "characterised by low competition and high prices. Norwegian Air intends to reverse that.”

Norwegian, South America, Brazil, strategy, flights, aircraft, transatlantic, low-cost, passengers, record, July, load factor, numbers

Norwegian sets passenger record, confirms Brazil

Norwegian confirms that it has applied to the authorities of another country with “great potential”.

Rolls-Royce, Trent 1000, 900, fault, cost, results, loss, profit, airlines, aircraft, Boeing, dreamliner, 787, BMW

Rolls-Royce budgets €1.7bn to fix engines

Major customers of the Trent 1000 include Boeing, which uses the faulty engines on its 787s.

SAS, cancel, flight,Vilnius, subcontractors, delay, staff, employees, workforce, management, opinion, Microsoft, Søren Rasmussen

SAS cancels 40 more flights this week

As staffing problems keep forcing cancellations, one long-time passenger explains why he’s giving up on SAS.