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A Wojo coworking space (photo: Accor)

Accor aims for Europe’s biggest coworking brand

The hospitality giant wants Wojo to become the largest coworking brand in Europe by 2022, many of the spaces being positioned inside its hotels.

To match a changing world of work and coworking trends, Accor has announced what it calls “an audacious plan” to implement 1,200 coworking spaces in under three years, so that Wojo becomes the leading coworking brand in Europe by 2022.

With the launch of Wojo, Accor says it is “expanding into new verticals and becoming relevant in the daily lives of consumers”.

The coworking spaces will be launched within Accor hotels worldwide, with different offerings across all segments from economy to luxury.

Nextdoor, a joint venture between Accor and real estate company Bouygues Immobilier created in 2017, was renamed Wojo – which carries the motto “Work. Live. Share” – in March this year.

Three versions
It will have three different products. WOJO Spots “make it possible for nomadic workers to work without a fee with the guarantee of a personalised service, a friendly atmosphere and a secure and reliable WiFi connection in design spaces”.

The worker can choose to work at the bar, in a restaurant or in the lobby, even if they are not staying at the hotel, Accor says. It has a monthly subscription, which includes a 10% discount on dining. More than 150 WOJO Spots will open in Paris and Lyon by summer 2019, reaching over 1,000 in Europe by 2022.

WOJO Corners are “dedicated coworking spaces specifically designed for uninterrupted work, sheltered from the hustle and bustle outside”, located at Accor hotels as a first step, then in train stations, airports and shopping malls.

These are designed for locals and co-workers’ customers with recurring weekly needs, seeking an informal and comfortable work environment.

The first WOJO Corner was launched in 2018 in the Mercure Paris Montmartre Sacré-Cœur hotel, and more than 100 others will open throughout Europe by 2022.

WOJO Sites, meanwhile, are an “all in one” coworking solution, stand-alone spaces of over several thousand square metres in dedicated buildings, combining communal zones like bars, lounges and kitchens with shared spaces, meeting rooms and dedicated offices.

Ten sites are currently open in Ile-de-France and Lyon with over 5,000 members. They “will expand rapidly across Europe with a target of more than 50 locations by 2022”, Accor promises.

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