Accor to launch Orient Express hotels

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AccorHotels buys stake in luxury train operator
AccorHotels plans to develop a brand of new properties under the Orient Express banner, after buying a stake in the iconic luxury train operator.
The hotel giant has signed a strategic partnership with French train operator SNCF that includes taking a 50% stake in Orient Express. SNCF previously owned all of Orient Express.
Accor says the deal will allow it to “strengthen its leadership in the luxury segment” with the Orient Express collection of hotels aiming to become “the very epitome of the art of travel”.
Accor and SNCF will work together to further develop the Orient Express brand around the world following the deal.
Over the last 40 years, SNCF has been involved in the restoration of Orient Express’ historic 1920s vintage train carriages, which now operate under the Pullman-Orient-Express brand.
“We are delighted with this strategic partnership, which cements the alliance of two major French players in the world of travel for a shared purpose, that of giving fresh impetus and international standing to an historic and world-renowned brand,” commented Sebastien Bazin, chairman and chief executive of AccorHotels.

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