AccorHotels’ new purchase is one for the agents

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Europe’s biggest hotelier continues its spending spree
Europe’s largest hotelier is continuing its spending spree, furthering its chief executive Sébastien Bazin’s goal of tech-driven diversification.
Though no terms of the deal have been disclosed, Gekko Group is valued at €100 million, and the purchase is designed to help AccorHotels to grow its business-to-business services.
Gekko owns hotel booking sites that serve 14,000 travel agencies, the majority of which are French. AccorHotels will now be able to deliver properties outside its portfolio, such as Roomers Baden-Baden (pictured) to agents.
Founded in 2010, Gekko Group had a turnover last year of €150 million, nearly doubling in size over the past year. Its platforms offer search and reservations for agents booking more than 500,000 hotels worldwide, ranging from budget to luxury.
Gekko’s two key hotel-booking platforms for professionals are Teldar Travel, the most-used reservations tool for French travel agents, and HCorpo (Hotel Corporate System), which focuses on corporate and government accounts and offers centralised invoicing for agents.
It also owns a hotel wholesaler for the French market, Infinite Hotel, plus the travel agency loyalty program Miles Attack.
Buying Gekko Group makes AccorHotels compete directly with the Germany-based specialist HRS and Spain-based wholesaler Hotelbeds.

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