Accorhotels to double in Indonesia by 2020

But infrastructure and accessibility remain a challenge
Accorhotels opened its 100th property, the Novotel Makassar Grand Shayla City Centre, in October, but it isn’t stopping there. The group is targeting the operation of 200 hotels in Indonesia by 2020, doubling its existing portfolio.
Indonesia is AccorHotels’ biggest growth engine in South-East Asia, Garth Simmons, chief executive for the region, said at a media conference in Jakarta last week. The group is entering into partnerships with the country’s tourism ministry, Garuda Indonesia and Telkom Indonesia as a key business strategy.
Confirmed projects in the pipeline include two Sofitel and five Pullman properties, one hotel each under the Grand Mercure and MGallery labels, more than 10 Novotels and a handful of Mercure and ibis hotels.
It also plans to open in secondary Indonesian cities like Samarinda, Berau, Pangkalan Bun, Palangkaraya, Pekalongan, Cirebon and Gresik.
We continue to look at new opportunities for hotels in eastern Indonesia,” said Rio Kondo, vice president for development at AccorHotels Malaysia and Indonesia. “The eastern part of the country offers big potential, but accessibility and infrastructure are the challenge. Therefore, the opening of Novotel Makassar Grand Shayla City Centre was a milestone for us, a hub to further grow in the area.”
TTG Asia

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