Actions hotel executives must take in 2015

Build a vision, use surveillance video, don’t get lost in big data
Hotel executives can better prepare themselves for the ups and downs of 2015 in a number of ways, writes Kelly McGuire, executive director of hospitality and travel global practice at the SAS Institute in the US.
Firstly, she advises: get educated. Tech moves fast, and every day brings a new provider, new app or new platform. It pays to get your facts straight about data and technology innovation. Being an IT expert isn’t necessary but execs should know the basics and rely on a couple of IT people they can trust.
Among 15 actions McGuire recommends for hospitality executives in 2015, are to “build a vision” (a long-term strategic vision for the company, department or team; where you want to be in five years?); “work with your peers” (fix the blurred lines between departmental responsibilities and synchronise activities in marketing, sales, revenue management and operations); “develop a common business language” so that everyone knows the data and “where the numbers came from”.
“Know your guest”, McGuire says, and how they deal with the world through their mobile devices, taking digital interactions with guests and turning them into “meaningful insight that can create that personalised experience to keep them coming to you.”
She suggests that surveillance video can be used to track traffic patterns and stop long waits for guests in certain areas – and a surplus of staff waiting for business.
Meanwhile, “don’t get distracted by big data,” she says. “It is really easy to get lost in all this new information and lose the point. As you begin to explore new data sources, stay focused on the business problem you would be able to solve with that data source.”
SAS Institute Blog
[pictured: Kimpton’s Donovan House Hotel, Washington DC]

x

Check Also

Star Alliance, airlines, digital, technology, share, data, members, mobile, app, website, seat, book, interoperability

Star Alliance improves digital inter-usability

The alliance creates a digital services platform for customers using more than one member airline.

sas, results, traffic, passengers, January, 2018, capacity, stats

SAS load factor falls dramatically

Scandinavian carrier reports a fall in January in both passenger numbers and load factor.

Widerøe, Oslo, Billund, Bergen, strategy, aviation, Embaer, E2, E190, launch, flights, jet, Finnair, SAS, routes, Norway, Tromso, Bodo

Big moves ahead for Widerøe

One small step for the market, one giant step for Widerøe, Norway’s 84-year-old regional airline, as it steps into the jet era in April 2018.

SAS, Go Light, baggage, luggage, Norwegian, check-in, pay, flex, fare, change, seat

New fees at Norwegian and SAS

Adjustments this year at both SAS and Norwegian mean some passengers will have to pay a bit more.

Magnetic MRO, Tallinn, Estonia, SAS, maintenance, Airbus, A320neo, engineering, outsourcing, Sergei Shkolnik, licence, MRO

New SAS planes to be inspected in Estonia

SAS signs up Magnetic MRO for the maintenance of its new Airbus A320neo.

Northern Europe tour operators merge

Via Hansa and Borealis become Via Hansa & Borealis.