SAS has launched a new partnership, valid from today, to offer concerts and shows across the Nordic region.
From today, SAS is offering all EuroBonus members the chance to make bookings for live music concerts and shows across the Nordic region, before anyone else has access to them.
The exclusive advance tickets are being released to EuroBonus members before they go on general sale, thanks to a partnership with the global events promoter Live Nation in the Nordics.
The SAS loyalty scheme’s members will get “a fast track to their favourite artists and other exclusive events,” the airline says.
“This Nordic partnership with Live Nation means that SAS EuroBonus members can now gain access to tickets to shows with world-renowned artists before they go on general on sale, which makes it easier to book and plan out-of-the-ordinary experiences,” SAS explains.
Initially, around 30 events will be offered in Sweden, Norway, Denmark and Finland each year. In the vast majority of cases, members at all levels will be able to buy these tickets, but certain presale tickets will be exclusive to the highest membership levels.
In partnership with Live Nation Nordics, SAS will also organise joint campaigns where concert tickets will be offered to members to events throughout the Nordic region.
“It’s fantastic that we can now offer our EuroBonus members the opportunity to buy and book specially selected, unique experiences,” says Johan Mägi, SAS EuroBonus Manager. “This is something our members have asked for.”
Therése Liljedahl, managing director of Live Nation Sweden and president for Nordic partnership, elaborates: “We see a clear trend that people travel more and longer than ever to visit our concerts and events, which makes this strategic alliance with SAS as logical as it is exciting.”