Adventure travel event set for January

London to host adventure travel conference and show
The Adventure Travel Conference is back for 2017, now as a two-day event with an awards ceremony and with TTG Media as trade media partner.
The conference takes place at London’s Olympia on January 19-20, alongside the Adventure Travel Show, the longest established consumer show in the adventure sector.
Launched in 2013, the conference brings together tour operators, travel agents, tourist boards and other organisations with a focus on marketing insight, best practice and trends.
New for 2017 is a supplier marketplace where destinations, DMCs and accommodation providers can meet with adventure travel buyers for one-on-one scheduled meetings.
This takes place on the Thursday afternoon, after a morning of seminars and workshops addressing the silver and solo traveller markets, and a media panel with leading editors. In the evening, the inaugural Adventure Travel Awards winners will be announced, recognising companies and individuals in five categories, including one for travel agents.
Agents or agencies that have grown their adventure travel sales this year are encouraged to nominate themselves, or can be nominated by tour operator partners.
On the Friday, conference sessions tackling the issues and opportunities within adventure travel will feature speakers like Hans Lagerweij, Tui’s adventure travel division and will see the release of the results of the annual Adventure Travel Survey.
Agents are invited to complete the agent survey to receive a free copy of the findings ( survey).
“Adventure travel, from weekend hiking trips through to expedition cruises, is the fastest growing and the most resilient sector in travel,” said Lyn Hughes, editor-in-chief of Wanderlust magazine.
TTG Digital


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