Aeroflot and Jumeirah Group join forces

Hotel group reaches out to affluent Russian travellers
Russian airline Aeroflot has struck a partnership with Jumeirah Group to offer members of its loyalty program the opportunity to earn one mile per US dollar spent at the hotel group’s 22 properties spanning the globe.
The hotel group is also offering 5,000 miles to Aeroflot Bonus members who stay at any Jumeirah hotel for 15 nights or more a year. The points are based on eligible rates on consecutive nights or a cumulative number of stays.
“We are delighted to announce our partnership with Aeroflot – Russia’s flagship carrier and one of the largest airline groups in Europe,” said Jumeirah Group’s chief commercial officer Alison Broadhead.
“Jumeirah’s hotels and resorts in Dubai and other countries such as London, the Maldives and Mallorca, have always been popular with Russian visitors and this partnership provides significant potential for Jumeirah Group to reach affluent Russian travellers – the country is one of our top source markets.”