Africa: new go-to place for business hotels

Hilton, Accor, Carlson Rezidor are bullish for Africa

Many of the world’s best-known hotel brands are rushing to Africa, with hot cities including Lagos, Kigali, Johannesburg, Addis Ababa, Cairo and Nairobi. They are attracted by the rising numbers of business travellers and massive undersupply in available rooms.

“There’s a growing demand in those capital cities because they are the centres of business, of government and of commerce, all of which have hospitality needs,” Hilton’s senior vice president of development for Europe and Africa, Patrick Fitzgibbon, said in a recent television interview.

“We have a very bullish feel for these markets and we are very excited about the opportunity Africa presents. I think that for the next 20 years we are going to have our hands full with opportunity.”

Around 40,000 new rooms in 207 hotels are planned in Africa’s under-served cities, according to a survey by W Hospitality Group, a Lagos-based consultancy. That’s up almost a third from 2011.

Hilton has 5,200 rooms and 17 hotels in the pipeline across the continent. Accor has 5,000 rooms in the pipeline. Carlson Rezidor recently opened its eighth property in Nigeria and 49th in the continent and is aiming at 12 new hotel deals this year. Almost all of those hotels are business-oriented.

The Guardian Nigeria

[pictured: University of the Witwatersrand, Johannesburg]

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