Agents back EU-China tourism year in 2018

Chance to learn how to attract and please Chinese visitors
The European Tour Operators Association has thrown its support behind the designation of 2018 as the EU-China Year for Tourism.
“China remains one of the most important future markets for European tourism, and that there is a designated year for tourism cooperation is of course to be welcomed,” said the association’s chief executive Tom Jenkins.
“How Chinese visitors are welcomed and accommodated, how their expectations can be met, is one of the central topics that the industry has to address. This initiative will help them do so.”
Eduardo Santander, executive director of the European Travel Commission, added: “The EU-China Tourism Year is a great opportunity for the European tourism industry to explore the Chinese market, but also learn how to attract Chinese visitors and offer them the best experience.”
A first meeting on a program for the year has taken place at the ETC headquarters in Brussels and a discussion with a high level Chinese delegation is scheduled for October 25 in Beijing.
European destinations attracted more than 10 million Chinese visitors in 2015, accounting for a 13% share of all outbound travel from China.
The EU-China Year for Tourism was first declared by Jean-Claude Juncker, president of the European Commission, and Li Keqiang, premier of the state council of China, at the opening of the EU-China summit on July 12.
TTG Asia


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