Agents experience equilibrium after steep decline

PhoCusWright reports a lift in the market, but a very slow one

 

 

PhoCusWright director of research Carroll Rheem reports a clear but very slow climb in the short-term outlook for leisure travel agents, particularly in the US. Although there is a lift in the market, many consumers continue to be reluctant to buy travel from agents. PhoCusWright’s “Consumer Travel Report Third Edition” surveyed in excess of 2,500 US consumers are the response was unsettlingly mixed and only 8% of consumers said they had consulted a travel professional or agent when looking for travel products. Agents are continuing to battle convenient online products. Meanwhile, the kind of complex, more expensive trip that agents can help with has taken a serious beating with the recession. This segment will not return until the economy begins to surge again. So, following a period of steep decline for travel agents, “now we’re really reached pretty close to equilibrium. There will always be a need for the professional, so it’s about how that professional can update and tweak their services to be best suited for travellers today.”
Travel Market Report
[pictured: Krabi Cha-Da Resort, Thailand]

x

Check Also

London Luton Airport, Vueling, Unite, union, strike, baggage, bank holiday, dates, times, May, London, flights, delay, easyJet, Jet2

Last-minute chance to avoid London airport strike

Baggage handlers at London Luton are planning to walk out this coming bank holiday weekend, with other strikes possible too.

Russia, algorithm, World Cup, restaurants, reviews, Tripadvisor, fake, tourism

Fake TripAdvisor reviews ahead of World Cup

“What can you do if no Serbs and no Swedes have ever been to your venue and left a review?”

airBaltic, player, Latvia, Bombardier, plane, CS300, aircraft, play, tennis, Facebook, marketing, airline, Ostapenko

Tennis champ plays vs. new aircraft

A video of a staged match between the world number five player and a plane goes viral.

Oulu, airport, local, province, Finland, fly, Tui, tour operator, trend, tourism, secondary, summer, 2018, Tampere, Vaasa

TUI invests heavily in local airport flights

Extra flights have been added from provincial Finland for the autumn holiday weeks, as the operator has been overwhelmed with demand.

Cyprus, Cobalt Air, Blue box, bluebox, wifi, stream, movies, tv, flights, airline, IFE

Cobalt Air deploys “blue box” of entertainment

The new Cypriot airline obtains simple boxes, three per plane, that allow passengers to stream content.

IHG, sign, deal, Pattaya, hotels, eastern seaboard, Thailand, Ratanakorn Asset, Rayong, Kao Lak, Phuket, Koh Larn, Samui

IHG bets on Pattaya and eastern Thailand

The hospitality giant signs up for eight new hotels in one go, spotlighting Thailand’s changing eastern seaboard.