Agents see travel trend: Micro-adventure

Three quarters of adventure operators have more bookings

Adventure trips are no longer simply the domain of gap-year students. They are growing in popularity among all ages, as more time-challenged travel agents are finding, TTG Digital reports.

In a recent survey almost three quarters of adventure operators reported increased bookings in 2013, while 61% of operators saw a rise in average customer expenditure.

A sector once regarded as niche is now becoming mainstream, says Niall Douglas, managing director at Full Circle Travel. “There’s a much wider choice [of trips and operators] now,” he says, adding: “It’s much more accessible for everyone.”

People are getting more adventurous and want exciting itineraries. “Escorted tours and self-drive are nibbling away at the fly-and-flop market,” says one agent.

Clients are professionals keen to take a “micro adventure” trip packed with experiences. This could be a four to five-week holiday crammed with what used to take four or five months. A huge number of professionals dream of taking a lengthy sabbatical from work.

G Adventures is seeing such a trend, with trips of 25 days or more up 30% year-on-year. “That’s a huge increase,” comments managing director John Warner.

Agents can tap into the market by tempting people with a different style of holiday. They should stay informed on the variety of trip types available as well as costs and destination information. Destination knowledge and how to adapt it to solo travellers, families or groups is key.

TTG Digital

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