Agents: spa travel wins big gains in 2011

Stressed clients look to agents to provide healthy holidays

Travel agents say that travel to spas in resorts, hotels and destinations continued to rebound in 2011, registering significantly bigger gains than the previous year. According to the fifth annual State of Spa Travel survey released by SpaFinder, agents for the first time ranked “increased client interest in spa travel specifically for wellness and health” as the number-one emerging trend, with “social spa-ing” – group travel to spas – rated as the second biggest trend.
Spas are greatly expanding their focus on health, wellness and prevention, rather than just pampering, and this trend is key to spa travel’s resilience. As more people become stressed and burned out, they increasingly want to use their precious vacations to bring in healthy lifestyle changes.
Spa Trade
[pictured: Sukko Spa in Sukko Cultural Spa & Wellness Resort; courtesy Tourism Authority of Thailand]