Sales are likely to be high as events take place across the UK
Agents throughout the UK anticipate that the royal wedding on Friday will bring a weekend boost to sales. They are using street parties and celebrations in line with the big event to attract new customers. This could increase sales for the summer too as Britain’s profile is raised at a time when customers are starting to think about their coming holidays.
“The pattern we are seeing up to now is a lot of bookings eight weeks prior to departure,” Advantage chief executive John McEwan said, “so we are expecting to see some movement in the market once we get Easter and the wedding celebrations out of the way.” Tui and Thomas Cook will keep their bigger stores open on Friday – a national holiday in the UK – and some agencies will have a “street party atmosphere” inside on Thursday and Friday with decorations and competitions, homemade wedding cake and pink champagne to attract customers.