Agents using apps for mobile planning and booking

Tech-savvy clients are finally a focus for travel agencies
Travel agencies should see mobile technology as an opportunity to serve and interact with customers, while also recognising that different people and different generations use travel tech in different ways, especially for bookings, the trade publication Skift writes.
By providing a hybrid of convenient digital travel shopping and on-demand personal service, agents can become more relevant to consumers. They can use mobile to streamline the travel booking and planning process, without removing the human element that makes agents so valuable.
“Today there’s a blend of generations using technology to support their vacations,” said Bill Sutherland, vice president of travel services at AAA Travel. “People using mobile are making decisions much quicker than they would have on desktop.”
The average hotel booking on mobile is made 3.2 days ahead, compared to 12.1 days for stays booked on a computer, according to AAA Travel data. Tools are becoming available to help agents act quickly, for example by travel tech firms Virtuoso, Travel Leaders Group and Cruise Planners.


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