The low-cost carrier promotes its year-round connection between the Danish capital and Agadir.
Since the launch of its Copenhagen-Agadir route last October, Air Arabia Maroc has been continuing its promotional activities.
Most recently it invited, in collaboration with the Moroccan National Tourist Office and the regional tourist bureau in Agadir, professionals and media from Denmark’s tourism sector to a special evening in the Danish capital with an Agadir theme.
Aiming to promote the coastal resort of Agadir and the region’s hinterland, the occasion brought the Danish professionals together with tourism players from Agadir and gave them the opportunity to better know the destination in its many facets.
Known as the “pearl of the South”, Agadir has, the event’s organisers stressed, 10 kilometres of “golden sand beach”, 300 days of sunshine a year, some of the country’s best sights and a varied array of accommodation. It has also been praised recently for its excellent value.
Water sports such as surfing and kite surfing have made the region famous, and its medina is also full of atmosphere, as are neighbouring towns like Taghazout and Taroudant.
The event was also a chance for the guests to discover Moroccan gastronomy, tasting specialties prepared by Moroccan chefs who travelled to Copenhagen especially for the occasion.
Air Arabia Maroc, Morocco’s leading low-cost carrier and a subsidiary of UAE-based Air Arabia, flies from Copenhagen to Agadir with two direct weekly frequencies throughout the year.
Based in Casablanca, the airline was launched in April 2009 and focuses on “an offer that combines comfort, reliability and excellent value for money”.