Air China, marketing, star alliance, SAS, Beijing, Cathay, Hong Kong, CPH, Copenhagen, Denmark, new route, Chinese tourists
Air China

What the new Air China route means for Denmark

Denmark expects a surge in the number of Chinese visitors and their length of stay.

Air China is to open a route between Beijing and Copenhagen at the end of May, with four weekly flights. The announcement follows Cathay Pacific revealing that a route between the Danish capital and Hong Kong would open on May 18.

Copenhagen Airport says that both routes are the result of “many years of work” to create better air connections between China and Denmark.

Air China is a member of Star Alliance, like SAS, which already flies to Beijing seven days a week.

“Air China Limited (Air China) will begin non-stop flights between Beijing and Copenhagen from May 30, 2018,” the airline states in a press release. “Once the new route launches, passengers will be able to arrive comfortably in Andersen’s dreamlike fairy tale Kingdom in 10 hours.”

Airport CEO Thomas Woldbye said, “It’s really great news. […] With Air China the tourists and business travellers will have even more options. Our experience is that greater choice increases the number of travellers, so we expect an increase in the number of Chinese visitors to Denmark.”

Last year, around 110,000 Chinese tourists arrived in Denmark via CPH, a number boosted by it being China-Denmark Tourism Year. This number is now expected to rise.

“A number of excellent players worked to attract new services from China as part of the China-Denmark Tourism Year, and with Air China’s new route we’re now seeing the results of a strong, united effort,” stressed Mikkel Aarø-Hansen, CEO of the convention bureau Wonderful Copenhagen.

Travel facilitating business
China’s importance to the global economy continues to grow. In 2016, Denmark exported goods and services worth around DKK 40 billion (€5.37 billion) and imported goods worth DKK 43.7 billion.

“One of the new big economic growth areas is tourism,” says Sune K Jensen, head of tourism at the Confederation of Danish Industry. “It’s positive for both trade and tourism that there will be another route.”

Currently, Chinese tourists typically spend one to two nights in Denmark on their European tours. The aim is to get them to stay a little longer. To help to make them feel welcome, Copenhagen Airport has taken on Chinese-speaking guides, deployed signs in Chinese and a Chinese version of the CPH Airport app. In the spring, it will launch a collaboration with DianPing, the Chinese equivalent of TripAdvisor, designed to get more Chinese travellers interested in the destination.

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