The Latvia airline is increasing its frequencies between Riga and the country’s sandy coastline. It’s also naming its planes.
On a recent visit to the sandy Latvian coastal resort city of Liepaja, the chief executive of the national carrier airBaltic, Martin Gauss, pledged more frequencies to and from the capital Riga in 2019.
The number of domestic flights between Riga and Liepaja will rise from three to five per week next summer season, starting March 31, he said.
The move will improve the connections between the two cities as well as between Liepaja and airBaltic’s network spanning Europe, Scandinavia, the CIS and the Middle East.
“By increasing the number of weekly flights between Riga and Liepaja, we will further connect Liepaja to the world. Such a domestic service is significant for the economy of the region. We offer increased connectivity for business and leisure travellers alike,” Gauss said.
The 40-minute flight on board a Bombardier Q400 NextGen aircraft cuts out the long journey by road between Liepaja and the capital, with one-way ticket prices starting at €15, or €99 in business class.
The airline will have more than 70 destinations from Riga, Tallinn and Vilnius next year, with three new routes announced from Tallinn to Malaga, Brussels and Copenhagen, and from Riga to Stuttgart and Lviv.
“This is very good news for the tourism industry, as now Liepaja can be reached five days a week, by ferry from Germany as well as by plane,” commented Uldis Sesks, deputy chairman for strategic planning at Liepaja City Council.
The chief executive also confirmed that the airline was naming 14 of its Airbus A220-300 aircraft after the best-loved towns and cities in Latvia, including Liepaja.
The idea of the marketing exercise is to raise Latvia’s international profile, conducting a vote to ask the public what their favourite Latvian towns and cities are. With almost 100,000 votes received, a list of the top 14 has been drawn up.
Gauss said that “as the leading export brand of Latvia, we are investing to promote the name of Latvia across the globe,” adding that his management team are visiting the top 14 places “to congratulate each of them individually”.