airberlin deploys business class on Europe flights

Move is part of loss-making airline’s “strategic realignment”
As part of its ongoing restructuring, or what it calls its “strategic realignment”, airberlin is introducing business class to German and European flights starting this year.
The move will give the loss-making airline “a consistent product experience” on short, medium and long-haul flights for the first time.
The oneworld member, which is 29.21% owned by Etihad Airways, suffered a €446.6 million loss across the group last year. Each of the last eight years except one has been a loss for the carrier.
“We find ourselves at the beginning of a far-reaching transformation from which a new, stronger airberlin will emerge,” Stefan Pichler, airberlin’s chief executive pledged. “By introducing a Business Class on short and medium-haul flights, we are making key strategic decisions that will pave the way to a sustainable future for the company and that will clearly position airberlin in the premium sector of European airlines.
He added: “The new premium product will make us more attractive, particularly for business travellers and frequent flyers, and we now offer a seamless Business Class experience on the global route network by airberlin and our partner airlines.”
The first row in the cabin is reserved for business-class passengers. In addition to “exclusive service”, passengers will also have legroom which at 32 inches (81cm) exceeds the European Business Class standard. A further feature is a guaranteed empty middle seat.
TTG Nordic