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Airbnb Plus

Airbnb diversifies, aims at luxury travellers

Four new property types, six categories, a premium tier and custom-designed trips are ready.

Ten years ago, Airbnb began as a startup with just two air beds. Now it is marking its first decade with plans to go “plus”, targeting more upscale travellers.

The online home-booking company has unveiled additions to its system, including new tiers targeted at luxury travellers, as guests as well as properties become increasingly varied.

Launching to guests this summer are four new property types – Vacation Home, Unique, B&B and Boutiques. They will join the existing three categories, Entire Home, Private Room and Shared Space.

Airbnb says that the seven core property types will provide greater transparency and easier search across the types of accommodation available.

In addition, there’s the new Airbnb Plus tier. These homes have been inspected and verified in person against a 100+ point checklist covering cleanliness, comfort and design.

Hosts in this tier will benefit from top placement, in-home services such as design consultation, expert photography and premium support.

Airbnb Plus is available for booking now, starting with 2,000 homes in 13 cities.

Another new tier is Beyond by Airbnb, which launches this spring, offering custom-designed trips and including “the world’s finest homes, custom experiences and world-class hospitality”.

Airbnb for Family and Airbnb for Work have also launched, and four more categories will roll out later this year, namely Collections for Social stays, Weddings, Honeymoons, Group getaways and Dinner parties.

The company says it has also revamped its Superhost membership program and will start a new guest membership scheme later this year.

Billion guests a year
Outlined in a new roadmap, the enhancements are designed to put Airbnb on the path to more than one billion guests per year by 2028.

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