Airline’s “Christmas miracle” marketing idea

YouTube video gets more than 26 million views

The Canadian carrier WestJet Airlines gave unsuspecting passengers a festive surprise on two recent flights.

More than 250 passengers on flights to Calgary got to talk to Santa Claus through a video chat before boarding their flights, telling him what they wanted for Christmas.

After landing the passengers waiting at baggage claim were greeted with fake snow, before wrapped and labelled gifts appeared on the baggage carousels. Gifts included toys, mobile phones, flat-screen TVs, scarves and flights home for Christmas.

The airline also promised to donate free flights to a family in need if the video received more than 200,000 views. So far, since going live on YouTube the previous weekend, the video has had more than 26 million views: http://www.youtube.com/watch?v=zIEIvi2MuEk

In response to the video’s success, the airline says it will work with Ronald McDonald House Charities Canada to select a family to donate the flights to.

TTG Digital

[photo courtesy WestJet Airlines]