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Airline deploys AI to fight jet lag

A personalised jet lag plan will use data and artificial intelligence to remind passengers about action to avoid the dreaded jet lag.

Etihad Airways has revealed a new joint venture with Panasonic Avionics to develop and trial “wellness solutions aimed at enhancing the traveller experience”.

First up is the Jet Lag Adviser, which was developed in collaboration with “human capital intelligence” firm Detalytics, which will be integrated into the airline’s passenger app.

As jet lag presents a serious problem for many travellers, the new solution takes a range of passenger inputs including circadian rhythms, height, weight, the nature of the travel and data such as flight times, routes and zones.

Its artificial intelligence engine then produces personalised jet lag plans for the individual passenger, with tailored advisories to help them reduce the negative effects.

Personal plan
Passengers will receive a combination of route-based and personalised “jet lag impact scores”, which give them a summary of how severe the jet lag may be on that route in general and their own travel itinerary specifically.

The personalised jet lag plan incorporates the pre-flight, flight and post-flight phases and provides a schedule of different recommendations and tips for specific times in each phase, on what to do to reduce jet lag.

This includes sleeping, exposure to light, exercise, hydration and the types of food to consume.

Throughout each phase of travel, the Jet Lag Adviser will send reminders with recommended actions to passengers via the app. By following these advisories passengers will “feel more energetic and ready for their activities at their destination”, Etihad Airways claims.

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