Airline improves inflight service with iPads

Around 100 British Airways cabin crews are testing out the iPad

The iPads now being tested by cabin crews at British Airways allows them to identify quickly where each customer is seated, who they are travelling with, whether they have Executive Club membership and what their status is, plus special meal requests. Cabin crew can be given a list of passengers through the iPad instead of on a long scroll of paper. Safety manuals, timetables and customer service updates are also at their fingertips. Ground crews can quickly notify them of any pre-departure issues. The iPad is initially being trialled with 100 cabin crew, but BA aims to roll it out to all senior crew members in the coming months.
“The possibilities for future development are endless,” Bill Francis, BA’s head of inflight customer experience, says. “It allows the crew to offer the thoughtful service they want to deliver.”
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