Airline launches inflight hypnotherapy

Health channel takes off on entertainment system
Inflight hypnotherapy will soon be available to help travellers on flights start their journey to improved health and wellbeing from the comfort of their seats.
Customers on British Airways’ long-haul flights, including the airline’s business class-only service to New York from London City Airport, can now take time out to sit back and relax while listening to a series of five 30-minute wellbeing programs recorded by UK hypnotherapist Mark Bowden.
The programs on the airline’s inflight entertainment system cover how to lose weight, stop smoking, give up alcohol, eat more fruit and vegetables and develop a more positive mental attitude.
“The wellbeing of our customers is very important and we’re thrilled to be able to offer the UK’s first hypnotherapy sessions in the air,” Troy Warfield, BA’s director of customer experience, said. “This latest initiative emphasises our commitment to providing our customers with airline firsts.”
Hypnotherapist Mark Bowden said: “It’s very exciting for an airline like British Airways to offer the benefits of hypnotherapy to their customers. Using my programs they’ll be able to tune in and switch off in a way that enables them to both relax and focus at the same time. It’s a very effective way of changing human behaviour for the better so they can start making those life changes they’d like to make to improve their wellbeing. And listening to the audio regularly is like training a muscle – the more you do it, the more impact it has. The programs help listeners to ‘retrain’ the brain into new, healthier habits and behaviours.”
TTG Nordic

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