Airline offers bookings via Facebook texting

Icelandair thinks of itself as a software company
Icelandair is offering customers a new booking channel, via Facebook Messenger. The Facebook Messenger Stopover Bot allows customers to make bookings via the medium and also answers commonly asked questions with content including photos and video.
“We want to constantly improve the travel ecosystem for consumers, starting from the very beginning of their booking experience,” said Guomundur Oskarsson, the airline’s director of marketing and business development.
“Placing Icelandair ahead of the game and making flight bookings available through Facebook Messenger marks the commitment to our customers.
“We know what platforms our customers use and want to embrace new ways to communicate and offer valuable interactions with them in that space.
“Through this thinking we hope to position ourselves as more than just an airline but as a software company and the launch of the Stopover Bot is another step towards our aim of customers being able to book a flight anywhere at any time.”
TTG Digital

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