Airline offers marketing “partnerships” with SMEs

BA works with The Communications Agency for marketing deals

British Airways has taken the unusual step of hiring an integrated marketing agency to promote and secure “partnership marketing” with other companies, brands and destinations. The idea behind hiring The Communications Agency (TCA) is to reach out particularly to the leisure and small- and medium-sized enterprises (SME) sectors and create new relationships with them.
“We are aiming to join up with other brands,” Katie Kiddle, a British Airways’ marketing manager responsible for the UK and Ireland, clarified. “There will be a range of opportunities to link with BA, from route-specific activity to seasonal campaigns and location-based events. The programme will open exciting new doors for BA to work alongside new partners and share marketing opportunities.”
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[photo courtesy oneworld]