Airline offers marketing “partnerships” with SMEs

BA works with The Communications Agency for marketing deals

British Airways has taken the unusual step of hiring an integrated marketing agency to promote and secure “partnership marketing” with other companies, brands and destinations. The idea behind hiring The Communications Agency (TCA) is to reach out particularly to the leisure and small- and medium-sized enterprises (SME) sectors and create new relationships with them.
“We are aiming to join up with other brands,” Katie Kiddle, a British Airways’ marketing manager responsible for the UK and Ireland, clarified. “There will be a range of opportunities to link with BA, from route-specific activity to seasonal campaigns and location-based events. The programme will open exciting new doors for BA to work alongside new partners and share marketing opportunities.”
B2B Marketing
[photo courtesy oneworld]

x

Check Also

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Norwegian, transatlantic, low-cost, long-haul, South America, Argentina, company, business, domestic, Buenos Aires

Norwegian breaks speed record

A New York to London flight smashes the transatlantic record.

Lufthansa beats Ryanair as Europe’s top airline

Lufthansa Group as a whole carried 130 million passengers in 2017

Niki, Austria, Lufthansa, IAG, buy, airline, Lauda, deal, bid

IAG buys Niki: what to watch for

Are IAG and Vueling the deal’s only winners?

airBaltic, football, World Cup, fly, cities, Russia, 2018, riga, Latvia, via, transit, connection

Baltic, Nordic airlines win on punctuality

SAS sixth among major carriers, airBaltic on top again globally

airBaltic muscles into Tallinn-London

Latvian airline buries deeper into Estonian market