Airline offers marketing “partnerships” with SMEs

BA works with The Communications Agency for marketing deals

British Airways has taken the unusual step of hiring an integrated marketing agency to promote and secure “partnership marketing” with other companies, brands and destinations. The idea behind hiring The Communications Agency (TCA) is to reach out particularly to the leisure and small- and medium-sized enterprises (SME) sectors and create new relationships with them.
“We are aiming to join up with other brands,” Katie Kiddle, a British Airways’ marketing manager responsible for the UK and Ireland, clarified. “There will be a range of opportunities to link with BA, from route-specific activity to seasonal campaigns and location-based events. The programme will open exciting new doors for BA to work alongside new partners and share marketing opportunities.”
B2B Marketing
[photo courtesy oneworld]


Check Also

alItalia, Italy, airports, Milan, Rome, strike, ATC, air traffic control, May, A4E, BA, american, Delta, easyjet

Italy strike to hit air travel

Some airlines are allowing rebooking, as Italian air traffic controllers announce a strike for tomorrow.

Norwegian, IAG, BA, British Airways, shares, stakke, buy, reasons, analysis, aviation, business, airlines, Europe

IAG’s Norwegian move fuels speculation

There are a number of reasons why the British Airways-Iberia group may want to buy into Norwegian.

Noregian, flight attendant, drunk, cabin crew, employee, staff, flight, BA, British Airways, convicted, jail, prison, judge, court

“Drunk” flight attendant jailed in Oslo

The British man was working for Norwegian but has since managed to get a job at British Airways.

British Airways, seating, fare, basic, atlantic, London, price, Norwegian, low-cost, long-haul, flights, routes, cities, destinations

Norwegian reacts to BA’s new basic fare

British Airways has released further details on its new basic fare for long-haul flights.

Finnair, tickets, hand luggage, only, Light, fare, transatlantic, routes, long-haul, low-cost, seating, USA, Helsinki, New York

Finnair launches long-haul hand-baggage fare

Its Light class fare, which includes hand baggage only, is now available on the Helsinki-New York route.

Doha, Qatar Airways, travel, flights, Latin, America, South America, Central America, oneworld, Iberia, Madrid, connect, ticket, Middle East

Qatar Airways deepens oneworld relationship

The national carrier of Qatar reaches further into Central and South America.