Airline uses fruit signs to guide first-time flyers

Chinese low-cost carrier trials low-tech boarding system
Airlines flying to or from emerging markets around the world are using innovative ways to communicate or reach out to large groups of first-time flyers. Such methods don’t always have to be high-tech.
Latest to do so is the Chinese low-cost carrier Spring Airlines, which has trialled a new boarding strategy by using fruit signs to guide passengers to their seats.
It was used during the busy Chinese New Year travel season when the number of novice passengers was at a peak. It effectively helped people find their seats more quickly, easing congestion in the aisles. The apple, blueberry, kiwi and tangerine fruit signs were printed on their boarding passes and hung above the seat rows.
The temporary boarding system was sponsored by Benlai.com, a Chinese e-commerce company that specializes in selling fruit and vegetables.

www.airline trends.com


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