Airlines mix classy cocktails – or do it yourself

Better quality and more natural drinks demanded
“Customers are demanding better quality and more natural drinks,” claims Victoria Carlaw, sales director at KÖLD Cocktails.
This trend is persuading airlines to turn to premium beverages to enhance the inflight experience, APEX Insight reports, offering complimentary signature cocktails and creating exclusive partnerships with drinks producers.
JetBlue’s Mint premium class provides a signature specialty cocktail consisting of honey-infused limeade, vodka – and mint. United Airlines gives premium fliers the Moscow Mule in partnership with Chicago-based startup Crafthouse Cocktails.
In economy class, passengers will have to settle for a bring-your-own approach. The Carry On Cocktail Kit, by W&P Design, guides them in creating classic cocktails such as gin & tonic, bloody Mary and old fashioned, each coming in a travel-friendly case.
“Whether you’re traveling for business or pleasure, you should have access to a good drink, and The Carry On Cocktail Kit makes that possible,” explains Elizabeth Tilton, head of W&P Design’s marketing and communications.
APEX Insight

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