Ryanair, tweet, controversy, Twitter, ad, marketing, advertisement, young people, booze, drink, binge, alcohol, bottle, beach, passed out, exams, students, social media
Twitter

Airline’s “sleazy” ad attacked

“This could be you,” Ryanair tweets to young people, inviting them to travel when they finish their exams.

Ryanair has removed an ad it posted on Twitter after an outcry branded it “irresponsible” and “sleazy”. The photograph had been aimed at students finishing their exams.

It shows a young man lying on a beach littered with cigarettes and an empty bottle next to him. “This could be you,” Ryanair tweeted.

The image from the Irish airline’s latest advertising campaign comes just days after the carrier called on airports in Europe to cut down of alcohol sales to people about to board its flights.

The image had the caption, “To all Leaving Cert and A-Level students: plan your dream summer holiday now so you have something to look forward to. Book on Ryanair.com in between ‘studying’ tonight. This could be you.”

The advertisement was bitterly criticised for encouraging young people to drink to excess and behave irresponsibly.

Twitter users said the ad was a “new low for the airline” and “madness” that Ryanair’s marketing team had signed off on it at all.

Another simply said: “Generating outrage as a marketing ploy. Sleazy.”

Dream holiday
A Facebook user commented: “Advert just not funny… I have worked out in resort putting the pieces back together when youngsters overdo it with the drink, drugs, etc. Kids jumping off balconies, getting assaulted, getting STDs and worse… Even the major tour operators are moving away from this concept with stylish and responsible holiday options for young people.”

A Ryanair spokesperson told the newspaper The Sun that the ad was inspired by the airline’s social media team’s memories as teens enjoying “sightseeing” and “cultural activities”.

Related stories

Ryanair tells airports: cut “excessive drinking”

Ryanair full-year profits up 10% despite scandal

Balearics demand alcohol ban on flights

x

Check Also

European Union, EU, transport commissioner, Bulc, O'Leary, Walsh, ATC, striles, Europe, EU, France, Spain, complain, meeting

Rival airline bosses demand action over ATC strikes

The bosses of Ryanair and IAG march to Brussels to demand action to stop growing wave of air traffic control walkouts.

Ryanair, pilots, rostering, scandal, 2017, Italy, fine, competition authority, EU, passengers, cancel, flights, compensation, rights, consumers

Italy fines Ryanair almost €2m

The competition authority says the low-cost carrier initially failed to correctly inform passengers of their right to compensation.

Ann Hellenius, scandic, government, management, appointments, Niklas Angergård, commercial officer, Jan Lundborg, executive committee

Scandic appoints experts in digitalization, branding

The Nordic hotel giant reveals three appointments to strengthen its Executive Committee, two of them old hands at SAS.

London Southend Airport, low-cost, flights, new, travel, tourism, Ryanair, easyjet, Flybe, destinations, routes, 2019, base, London

New LCC battleground for London

Ryanair says it will launch a new base at London Southend Airport, in direct competition with easyJet.

IHG, voco, new, brand, luxury, individual, intercontinental, hotels, service, Regent, Convivio, portfolio, Foncière des Régions, UK, Europe, Australia, launch

IHG’s “charming” new upscale brand

voco will combine the informality of an individual hotel with all the benefits of being part of the group.

Ryanair, strike, VC, Germany, pilots, agreement, talks, countries, recognition, airline, low-cost

Ryanair CEO sells shares in airline: FT

The Financial Times speculates that the chief executive’s Brexit worries may have influenced the decision.