Airlines use football and movies for marketing

Air France and Lufthansa make use of upcoming events
Marketing teams at both Air France and Lufthansa are putting popular events to good use. The German airline is launching various promotions regarding the European Cup, while its French rival is looking forward to the Cannes Film Festival.
Lufthansa will again turn into Fanhansa for the European Football Championship in France. A special aircraft will fly the German national team to the team’s base in France on June 7.
In addition to the Fanhansa logo, which is known from the World Cup in 2014, the fuselage will be decorated with the names of 350 fans. The fans should apply using the airline’s website between May 2 and 12.
Lufthansa customers also have the chance to win trips to France and other prizes in May and June, by entering online and through social media. A new commercial featuring football-loving passengers is already being aired.
In addition, from June 10, Munich airport is hosting public viewing events featuring a Trikomat that allows football fans to create their own personalised Fanhansa jerseys.
Meanwhile, Air France is introducing Cinema to Go in time for the Cannes Film Festival this month. From May 7 to 21, passengers will be able to watch a selection of films that have won past awards at the festival, during or after their flight on tablet, smartphone or PC.
It marks the 36th anniversary of the partnership between Air France and the Cannes Film Festival. Movies range from The Pianist to Persepolis to The Artist.
However, the offer is exclusive to Air France A380 flights from Los Angeles to Paris operating under the AF065 flight number on May 7, 11, 12, 13, 14, 18, 19, 20 and 21.
TTG Nordic


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