Ajman raises profile in luxury market

Little-known emirate sees greater luxury demand
TTG MENA interviews Yamina Aoucher, director of tourism development and marketing at the Ajman Tourism Development Department, about the increasing appeal to upscale travellers of Ajman, one of the seven states of the United Arab Emirates.
Asked what attracts high-end travellers to Ajman, she says, “The Ajman Corniche is home to several five-star hotels such as Fairmont Ajman, Kempinski Hotel Ajman, Ajman Saray and The Ajman Palace, offering five-star accommodation along with wonderful spas, dining options and views of the stunning Arabian Gulf.”
She adds: “The emirate’s proximity to other emirates, especially Dubai, drives luxury travellers to Ajman where they can enjoy the city’s serene white shores and cultural attractions while experiencing true warm Arabian hospitality.”
The tourism director is then asked how she has seen luxury tourism in the Gulf evolve over the last year.
“Luxury travel is expected to remain strong in the region despite several factors affecting the industry. But since the majority of luxury travellers are mostly Gulf nationals and western expatriates, the UAE is still in a strong position to [cater to] the demands of these travellers who are looking for unique destination for their ultimate holiday experience,” she answers.
“Each of the emirates has its own distinct offering and Ajman is located in the middle, so travellers will have easy access to a lot of attractions whether in Dubai, Abu Dhabi, Sharjah, Fujairah or Ras Al Khaimah.”
Another luxury property is opening in Ajman by the start of 2017, the Oberoi Al Zorah, while the Al Zorah Golf Club that opened last December “is getting great feedback from players and the industry”, Aoucher claims.