Alaska Air snaps up Virgin America

Virgin America to be bought for $2.6 billion
There has been some excitement in the aviation world this week, as two of the most liked airlines in the US aim to merge into a single carrier, Skift reports.
Alaska emerged as the winner, beating rival JetBlue Airways after several days of speculation as to who would buy Virgin America. It will pay $2.6 billion, or $57 per share, in cash.
Combined with Virgin’s debt and aircraft operating leases of around $1.4 billion, the ultimate value of the deal is $4 billion. The Virgin brand is likely to give way to Alaska’s brand, but this is not definite.
The purchase gives west-coast carrier Alaska Air access to important east-coast airports in Washington DC and New York. It will have 1,200 daily departures, making it the country’s fifth largest airline.


Check Also

American Airlines, flights, USA, air travel, demand, flights, A4A, spring, 2018, record, passengers, airfares, cost, price

Havana flights awarded to US airlines

Eight airlines given tentative rights to fly

JetBlue, Havana, American, Cuba, Florida, Fort Lauderdale, Santa Clara, flight, scheduled, first

US-Cuba scheduled flights begin again

First flight lands in Cuba after more than 50 years

JetBlue, consumer, big data, privacy, credit card, loyalty

Airlines mine big data for personal twist

Carriers analyse data from variety of sources

TAP, Portugal, consortium, privatise, turnarund, long-haul, intercontinental, restructuring

TAP grows as restructuring continues

Portuguese flag carrier pushes profitable routes

airlines, Qantas, Air New Zealand, Australia, low-cost, Jetstar, profit, revenue, passengers, half, capacity

Safest – and least safe – airlines named

SAS, Finnair and Lufthansa among the world’s safest

vr, virtual reality, travel, agent, destinations, virtuoso, Ascape, YouVisit, tourism

Destination marketing “perfect” for VR

Travel partners up with virtual reality companies