Star Alliance has become the first aviation alliance to sell multiple fare products on the Internet.
All of the Star Alliance’s Circle Fares, in addition to its Round-the-World Fare, can now be booked and purchased on the alliance’s website. This new development allows customers to plan their journeys from wherever they are in the world, at any time. Tickets are issued automatically, electronically. The booking engine is currently available in English and Japanese, with further languages to be added at a future stage. Star Alliance has three different “circle fares” on offer, namely Circle Asia, Circle North Asia and Circle Pacific.
The fares are designed to facilitate travel between destinations across the Pacific Rim using the various Star Alliance member carriers. The Circle Asia Fare allows travel between South East Asia, North Asia and the South West Pacific, while the Circle North Asia Fare is for travel between Japan, Korea and Mainland China, including Hong Kong and Macao. Taking customers the furthest is the Circle Pacific Fare, which allows travel between Asia, Australasia and the Pacific Coast of Canada and the USA. Customers select the destinations covered by the respective fare, creating a personalised circular itinerary.
The fare is calculated by the total distance travelled and the cabin class and travel needs to begin and end in the same country. “The complexity of these multi-airline fares does not allow for easy automation”, commented Christopher Korenke, vice president commercial of Star Alliance. “Hence it is even more satisfying that with the Circle Fares we now have multiple products available for online booking and ticketing.” The online booking option for Circle Fares follows the successful introduction of “Book & Fly” over a year ago, a system that allows customers to plan, book and purchase Round-the-World Tickets on the alliance’s website.