Amadeus launches data analytics for DMOs

Big data gives insights into the competition
For destination marketing organisations (DMOs) who are in the travel inspiration business, the competition for visitors is greater than ever.
Now travel tech company Amadeus has launched advanced data analytics designed to help travel destinations with insights into the competition and travellers’ intentions.
DMOs have in the past been bound by data such as visitor numbers only after the year is complete, as reported in Amadeus’ recent paper ‘Smart decisions for smart destinations using big data’.
This means they have been less able to take proactive decisions to attract travellers. DMOs need to know what potential visitors want, which rival destinations they compete with and how to get ahead of travel trends.
A new suite of products from Amadeus, Destination Insight, aims to give DMOs analysis of up-to-date travel data, by analysing billions of global air travel transactions in near real time.
DMOs can, for example, run relevant analyses of traveller searches and bookings to measure, adjust and build more effective campaigns. They can also view bookings to their destination versus competitors.
TTG Nordic


Check Also

amadeus, travel distribution, mobile, online sales, technology, travel, airlines sales, travel agent, ATF, Asean

Travel distribution revolution coming

New report reveals "future pathways" in next 10 years

amadeus, travel distribution, mobile, online sales, technology, travel, airlines sales, travel agent, ATF, Asean

Are GDSs still useful for travel agents?

Agents as well as Amadeus give opinions at event in Asia

virtual reality, Amadeus, travel, buy, experience, air tickets, VR, Navitaire, Salt Lake City, agent, technology, booking, search

Virtual reality used to buy travel

“World’s first VR travel search and booking experience” is made

Fred Olsen, river, cruise, Europe, Danube, brand, new, European River Cruising by Fred Olsen, Amadeus Princess

Fred Olsen ventures into river cruising

Norwegian-owned line reveals new river cruise brand

ba, british airways, iberia, GDS, technology, booking, fee, charge, website, online, amadeus

BA and Iberia to add booking fee

IAG-owned carriers follow direction of Lufthansa

germany, munich, expensive, cost, spohr, Lufthansa, fares, price, air berlin, domestic, flights, travel,

Lufthansa hits GDSs with extra fee

Group adds pressure to bookings via global distribution systems