Sweden’s Halland region will now be able to attract more tourists thanks to access to Copenhagen’s marketing clout.
The southwestern Swedish region of Halland is once again under the banner of Copenhagen, more than 350 years after it left Danish rule.
The Greater Copenhagen cooperation, which promotes Danish and Swedish areas around the Öresund Straits as a single business region, including for tourism, voted to include the six municipalities of Halland along the Swedish coast, to come into effect from January 1, The Local reports.
“I look forward to getting Halland on board and welcoming them into the circle,” Heino Knudsen, the president of Greater Copenhagen and chairman of Region Zealand, declared.
Henrik Fritzon, vice-president of the Greater Copenhagen and Regions Council in Skåne – a Swedish region that is already part of the cooperation, added: “It’s very positive that another Swedish region and its municipalities want to participate in our cross-border political cooperation.”
As well as working with municipalities in Copenhagen and on the island of Zealand in business, education and transport infrastructure, there is also the prospect of attracting more tourists from Copenhagen to Halland.
“For a tourist who comes from China or the USA and wants to see Scandinavia, it’s not so far to travel,” said Dag Hultefors, a politician in the region.
The rebranding of the Öresund region as part of Greater Copenhagen is understandably a controversial one.
But it is also hoped on the Danish side that Halland will contribute to Copenhagen’s name internationally when up against competitors, with the municipality’s population of 1.2 million people boosted to 3.8 million by adding Skåne and now 4.1 million with Halland.
The Greater Copenhagen cooperation includes 46 Danish municipalities on Zealand and now 39 Swedish municipalities (33 in Scania, six in Halland) as well as two regional authorities each in Denmark and Sweden. One of its priorities over the next two years will be an integrated labour market with borderless collective transport.