Arctic Games success rebrands Greenland

Hosting the games allows Greenland to get a new image
The Arctic Winter Games, which drew to a close in Greenland recently, revealed “a degree of inner strength and an ability to mobilise that has never been seen before here,” a Danish journalist writes in the Arctic Times.
More than 2,000 athletes, their coaches, guests, referees and spectators from nine Arctic regions were in the Greenlandic capital for six days, adding 10% to the city’s population. That’s about the same number per capita as are expected in Rio de Janeiro for the 2016 Summer Olympics.
Logistically, the events were a far bigger task than the country has ever undertaken. For example, in one single day, Air Greenland’s small fleet flew 1,100 participants between the airport at Kangerlussuaq and Nuuk.
Participants were served three meals a day (and liked them) and, in general, sleeping and showering facilities, transport, signage, first-aid, internet access, cultural events and, of course, the sports themselves took place as planned. Much of this success, which has given Greenland a new image, was the result of public and private sectors working smoothly.
The Arctic Times


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