Hotels will have to increase comfort levels for increasingly fussy guests
Hotels feel increasingly under pressure to please their guests, who are much more likely to publicly complain about the hotel via social media if things are not just right. But guests are also still focussed on value for money, meaning that hotel businesses are finding it hard to regain the profit margins they had before the economic crisis. Even though these are uncertain times for hotels, hoteliers will be forced over the coming years to invest more resources into improving the standards of comfort for guests, especially as it has become a more stress-induced world.
Because so many guests now say what they think of hotels after their stay, it is more important than ever for hotels to take control of their relationship with social media.
The Commercial Appeal
[pictured: Hotel Armenia Marriott]