Asia adventure start-up mixes experiences

Thailand, cycling, hiking, adventure, Indigo White, travel, start-up, Holly Richter, tourism, Asia, food, culture


Indigo White suggests blends of cycling, trekking, cultural, culinary

A new company specialising in adventure travel has been launched in Southeast Asia, brokering tailor-made, “human-powered” experiences in the region to agents and independent travel specialists.

Indigo White was founded by Holly Richter, who has 14 years of experience guiding and designing for Backroads, a luxury cycling, trekking and kayaking company, combined with 10 years living and working in Asia as both a product manager and director of adventure at Exo Travel, TTG Asia reports.

Richter says that many adventure travel suppliers focus “on one aspect of travel” such as cycling, trekking, cultural, luxury or culinary. Indigo White suggests a blend of these.

“There are communities here that are opening their doors to limited numbers of guests, in the hopes of sharing their unique customs and culture and to encourage a form of livelihood for their community,” she says.

Combined with consulting with colleagues and friends on trendy spots to visit locals allows for “accidental, natural interactions”, she adds.

Rafting through virgin rainforest
Experiences include rafting through virgin rainforest in northern Thailand, peddling on secluded paths through the otherwise crowded Angkor complex, or spending time with gracious Karen hosts attempting to reintroduce domesticated elephants into the wild.

Indigo White says it is already working closely with a number of partners around the world and crafting exclusive experiences for clients. A website is set for launch later this year.

Related stories

Thailand soft-launches new marketing

“Agents have great responsibility” to stop cruelty

Industry’s first tuk tuk self-drive tours