Asian stopover tourists wanted for Finland

Visit Finland, Finnair and Tallink Silja charm Asians
Visit Finland is stepping up its attention on North Asia to offset the significant decrease in Russian visitors, traditionally a key market. The Stopover Finland campaign has already been launched (and intensified) in Asia to encourage people to stay in the country for a few hours or days.
The Finnish NTO has seen encouraging growth from North Asia, according to Visit Finland’s head of global sales promotion, Heli Mende.
“Travel from China to Finland keeps growing and we see a lot of potential there in the coming years. In fact, overnights from Asia grew from 591,342 to 728,806 last year. Japan is a mature market while South Korea is a new market for us,” she said.
“We are also looking into ways to strengthen Finland’s position as mono-destination,” Mende added, stressing that Visit Finland wants Asian visitors to venture beyond Helsinki and Lapland to lesser-known areas like the Lakelands and coastal archipelago.
Anssi Partanen, Finnair’s head of travel products: “Finland in summer is a hidden jewel and needed to be explored by Asians. Our traffic from Asia increased by 6.9% to 10.3 million in 2015 and [Finnair] just added Fukuoka and Guangzhou this summer season.”
For Tallink Silja Line, which has recorded double-digit growth from Asia, getting Asians to cruise the Baltic Sea in winter is also just what the cruise line hopes to achieve.
TTG Asia


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