August is Women’s Journey Thailand month

Thai tourism authority reaches out to female visitors
The Tourism Authority of Thailand has declared this coming August as a month dedicated to female tourists in Thailand.
The campaign, known as Women’s Journey Thailand, will offer both domestic and foreign travellers promotional rates and special activities via a range of initiatives such as Lady Golf Challenge, Lady Celebrities to Thailand, Lady Immigration Lanes and Lady Airfare.
Speaking at an event to launch to campaign, the authority’s governor Yuthasak Supasorn said: “Increasingly women are coming to Thailand in groups or as solo travellers and expect to find activities and attractions geared to their needs. So this campaign will broaden their recognition on how Thailand can cater for a great experience to female travellers like nowhere else.”
The governor and other tourism officials were photographed at the event in Bangkok together with female celebrities. The campaign is also being held in conjunction with Thailand’s Queen Sirikit’s 84th birthday.
“Female travellers are an increasingly strong market for local and inbound tourism to Thailand,” said Juthaporn Rerngronasa, the authority’s deputy governor for international marketing. “The global income of women worldwide has risen hugely and the compound growth of female arrivals to Thailand has also risen, averaging 11.4% in the period 2007-2014.”
TTG Asia

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