Australia: virtual reality for MICE marketing

Multi-platform aquatic and coastal global marketing campaign
Tourism Australia is encouraging MICE players to take advantage of the NTO’s A$40 million (€26.15 million) multi-platform aquatic and coastal global marketing campaign to drive business events to the country.
Speaking at the official Asia-Pacific Incentives and Meetings Expo media conference and Tourism Australia Hosted Buyer and Media lunch in Melbourne, Tourism Australia’s managing director John O’Sullivan stressed that the campaign was not just targeted at the leisure market.
He said that 60% of business events providers choose Australia for its aquatic and coastal assets, food and wine, cosmopolitan cities, safety and friendliness.
He added that the campaign was being brought to life through traditional media as well as virtual reality video technology showcasing 17 aquatic experiences currently available on
The technology would be made available to travel agents and the business events teams in key markets including the USA, China, New Zealand and the UK in the coming weeks.
TTG Asia


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