KLM says this is the first time an airline is using a podcast to display the power of travelling.
Already something of a pioneer in social media and the power of technology, KLM now says it is launching The Journey, an English-language podcast where passengers talk about a journey that has changed their lives.
It is the first time that an airline is using a podcast to display the power of travelling, the airline says.
Every episode will focus on a single journey, taking listeners to different parts of the world, from the snowfields of Alaska to the busy streets of New Delhi.
Listeners can call up the podcasts at no cost at podcast.klm.com. They can also find background information about the episodes there.
The Journey is available also through major podcast platforms including Apple Podcasts, Spotify and Google Play. KLM passengers on board can listen to the podcasts too, on Inflight Entertainment on long-distance flights.
Explaining the airline’s motivation, Natasha van Roode, head of KLM marketing communication, said: “This podcast adds a unique aspect to our existing communication channels. The podcast is a great medium for our brand, since it keeps listeners interested in the story for 30 to 40 minutes.”
But KLM says it is still looking for a special travel story for the last episode of The Journey. Through podcast.klm.com, “we are asking listeners to share their personal travel stories”, the carrier says.