Avis Budget steps up Asia expansion

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Avis Budget Group

Car rental group works with trade and will launch new brand

The car rental brand Avis Budget Group is stepping up its Asia expansion plans, Julia Kemp, director of international sales & partnerships, tells TTG Asia.

“We have a big focus on the leisure market, and in particular we’re looking to do more activities with the travel trade in Singapore and Southeast Asia.”

Part of its trade outreach efforts is to increase “new travel agency-friendly booking tools and platforms, incentives and product training tools”, she explains.

“We’re working a lot with the travel agents and global TMCs. We’re looking to develop even deeper partnerships with them. We’re also trying to tailor our products and services to the needs of the travel agent.”

She adds: “We’re going to introduce an all-inclusive car rental package, which takes things like damage cost into account, that will be easier for travel agents to sell.”

Besides agencies, Kemp says Avis is also in partnership with “nearly all of the key airlines”, being integrated into their web services and loyalty programmes.

New brand
She also revealed that Avis would soon launch a new brand in line with its new focus on Asia. The company recently launched car-sharing brand ZipCar in Taiwan, which now joins the US and Europe. The app-supported service allows users to pick up, drive and drop off ZipCar-branded vehicles in designated cities.

When asked about ZipCar’s expansion potential, Kemp said Avis was “looking across Southeast Asia for other countries where the model would work”. This includes Singapore, as well as China and Hong Kong.

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